How to Stand Out on LinkedIn in 2025: A B2B Playbook for Saturated Feeds
August 3, 2025
Let’s be real—LinkedIn isn’t what it was five years ago. It’s not even what it was last year. For B2B marketers, it’s become one of the most dynamic, misunderstood, and oversaturated platforms in the go-to-market (GTM) toolkit.
I’ve seen firsthand, across startups and large-scale service orgs, how quickly the social media marketing landscape changes. Algorithms evolve. Buyer behavior shifts. The bar for relevance keeps rising. And with AI flooding feeds faster than ever, standing out on LinkedIn isn’t just hard—it’s noisy and confusing.
That’s why I brought in Morgan Ingram, founder of AMP Creative, to break it all down. Morgan’s helped GTM teams at Salesforce, Slack, and Google build personal brands, LinkedIn marketing strategies, and social selling systems that actually convert.
Whether you’re in marketing, sales, or customer success, this post is your blueprint for building a B2B LinkedIn strategy that works—one that's personal, intentional, and aligned across your team.
Yes, the LinkedIn algorithm is unpredictable. Yes, AI-generated content is everywhere. But LinkedIn remains the platform for B2B social media marketing and relationship-building at scale.
As Morgan put it, "LinkedIn is where your buyers live. And if you're not showing up strategically, you're already behind."
It's getting harder to ignore LinkedIn when:
So the real question isn’t “Should we invest in LinkedIn?” It’s “How can we stop treating it like an afterthought?”
(For more on staying relevant in today’s B2B landscape, check out our post on 2025 marketing job market trends.)
Here’s the big GTM gap: no one truly owns LinkedIn.
Marketing might own the page. Sales might occasionally post. Customer success? Rarely involved.
Morgan’s take: the demand leader should own the company’s social selling and LinkedIn strategy. They sit at the crossroad between departments and can unite efforts across:
It’s about orchestration. Not siloing.
(This echoes themes from our episode on B2B sales and marketing alignment.)
Morgan’s AMP team teaches a simple but powerful system called the 5 C’s of Social Selling—a framework that blends LinkedIn marketing with tactical outreach:
(For more on content that actually drives ROI, see our content strategy conversation with Zoe Hawkins.)
The short answer? Not for reach.
Morgan recommends focusing your LinkedIn marketing strategy on people, not pages.
Use your company page to:
Don't try to be Wendy's. But don’t go radio silent either.
If you’ve ever tried to get your sales team posting, you’ve heard it:
“But this is my profile. You can’t tell me what to post.”
Totally valid. But here’s how Morgan recommends handling it:
Not everyone will post. That’s okay. But a few strategic voices can have massive impact.
1. Create a Weekly LinkedIn Live
2. Run Paid Thought Leadership Ads
3. Build Mini-Assets, Not Ebooks
4. Use AI Smartly
(We dig deeper into AI and automation strategy in this conversation with Nicole Leffer.)
LinkedIn isn’t an overnight growth hack. Morgan says:
Make 100 posts. 100 comments. 100 messages.
You’ll know what works by then.
Morgan left us with one simple action:
"Your LinkedIn profile is your landing page. Fix that first."
Here’s why:
Make sure each profile clearly states:
If this helped clarify your LinkedIn strategy or sparked ideas for how to activate your team, share it with another marketing leader. Let’s raise the bar together.
And if you want more leadership strategies like this, explore our CMO Playbook or read how Leslie Vickrey built a thriving agency and brand.
Show up. Consistently. Like a human. That’s where the growth lives.
See you out there.
I built the CMO mentorship I wish I had—because too many marketing leaders are figuring it out alone. At Growth Activated, we help B2B marketers bridge the gap between execution and executive leadership, equipping you with the strategic mindset, frameworks, and hands-on guidance to drive impact at every stage of growth. From scaling multi-million-dollar organizations to leading SaaS startups, I’ve been in your shoes—and now, I’m here to help you step into the marketing leader you’re meant to be. Whether you need a strategic marketing plan, expert coaching, or team training, Growth Activated gives you the tools to lead with confidence and deliver measurable results.
