2025 Marketing Salaries & Job Trends: What’s Hot, What’s Not
June 10, 2025
There’s a major shift underway in the marketing job market—and if you’re feeling it, you’re not alone. Whether you're actively job hunting, managing a team through change, or just curious about where your function stands, 2025 is shaping up to be a defining year for marketers at every level.
Economic uncertainty, restructuring across industries, and AI-driven automation are all reshaping which roles are valued—and which ones are falling behind.
In this post, we’ll walk through:
All insights are based on two key data sets:
Let’s dig in.
These roles are leading in both compensation and job growth. If you’re looking to stay highly marketable, here’s where the industry is placing its bets:
Product marketers are the strategic quarterbacks across product, sales, and customer success. It’s no surprise they lead in comp and demand.
If your role is revenue-adjacent, the market is rewarding you. Demand gen continues to be the backbone of fast-growth orgs.
A quiet rocketship. With ecosystem-led growth on the rise, this role is being hired fast and paid well.
With attribution and automation front and center, ops pros are now growth enablers, not just behind-the-scenes support.
These roles are shrinking in volume but still reward experienced marketers who can lead with clarity and vision.
Fewer roles, but higher compensation. Brand leaders are being hired for strategy, not just aesthetic.
AI is replacing execution-heavy roles, but narrative-led content strategists are still in demand—especially in B2B.
Still common in job titles, but these roles are losing strategic weight—and salary growth is showing it.
This umbrella role is being absorbed into growth or ops. Time to niche down or level up your strategy game.
Despite demand, salaries lag. Pairing paid media with analytics or lifecycle strategy could help unlock more value.
Generalists are being squeezed. Specialization is your best bet for comp and career longevity.
Flat pay, declining demand—these roles need a refresh or reinvention.
PR is increasingly merged into brand or content. Consider expanding into integrated comms or brand storytelling.
Field is flat, but the skill set is transferable. Think ABM, GTM, or experiential roles to evolve your position.
If you’re an early-career marketer, this is a signal to upskill and specialize sooner rather than later.
🎧 Related: Finding Your Next Career Move in B2B Marketing Leadership
💬 Pro Tip: Scott Todaro, a 5x CMO, always hires for product marketing, demand gen, and marketing ops first. More in Episode 5.
🎧 Related: Fractional CMO Guide — How to Package, Price & Land Clients
The 2025 job market rewards alignment to growth, strategic value, and specialization. If your current role feels flat or underpaid, this isn’t the end of the road—it’s the start of a pivot.
Whether that means leveling up in your current org, switching industries, or exploring fractional leadership, the options are wide open.
If you’re not sure where to start:
Thanks for reading! If this post resonated with you, share it with a teammate, post on LinkedIn, or drop me a note. I’d love to hear what you’re seeing in the market.
Until next time—keep activating growth for yourself and your company.
I built the CMO mentorship I wish I had—because too many marketing leaders are figuring it out alone. At Growth Activated, we help B2B marketers bridge the gap between execution and executive leadership, equipping you with the strategic mindset, frameworks, and hands-on guidance to drive impact at every stage of growth. From scaling multi-million-dollar organizations to leading SaaS startups, I’ve been in your shoes—and now, I’m here to help you step into the marketing leader you’re meant to be. Whether you need a strategic marketing plan, expert coaching, or team training, Growth Activated gives you the tools to lead with confidence and deliver measurable results.
