From Mandy Walker — YOUR CMO coach
The Operating System for Marketing Leaders
A structured system for how to run marketing as a business - built for VPs, SVPs, and CMOs at scaling B2B companies. Coming soon.
From Mandy Walker — YOUR CMO coach
A structured system for how to run marketing as a business - built for VPs, SVPs, and CMOs at scaling B2B companies. Coming soon.
Most marketing leaders are running on instinct, inherited playbooks, and sheer force of will.
You’re managing a growing team. Navigating executive expectations. Balancing pipeline pressure with long-term brand building. Making high-stakes decisions with incomplete data - and absorbing most of the ambiguity alone.
It’s not a skills gap. It’s a systems gap.
Without a clear operating model, even talented CMOs end up reactive - chasing updates instead of leading, defending decisions instead of driving them, and confusing activity with direction.
You don’t need more tactics. You need the infrastructure to lead.
The strongest CMOs don’t just have great instincts - they have great systems.
They have a structured way to set strategy, prioritize resources, run execution rhythms, measure what matters, and lead alignment across the organization.
The CMO Operating System is the framework that connects all of it - so you can stop piecing it together and start running marketing the way the best operators do.
Six integrated systems that cover the scope of marketing leadership:
How marketing decides where to play and how to win.
How strategy turns into a plan your team can actually execute.
How work gets done consistently - without you chasing every update.
How you know what’s working, what to change, and what to stop.
How you allocate budget, people, and attention with confidence.
How you lead people, align executives, and reduce the weight you carry alone.
Mandy Walker has spent 15+ years in B2B marketing - from building and leading teams at high-growth companies to advising marketing executives navigating complexity at scale.
She’s led marketing through rebrand launches, M&A integrations, team restructures, and board-level strategy pivots. The CMO Operating System isn’t theory - it’s the system she built, tested, and refined across real operating environments.
“Mandy doesn’t just coach — she gives you the architecture to lead. Her frameworks changed how I run my entire department.”
Former Colleague
Motion Recruitment
“This isn’t fluff. It’s the most structured, practical marketing leadership system I’ve ever seen.”
Irini Topi
VP of Marketing
“Working with Mandy gave me the system I didn’t know I was missing. I went from reactive to running a real operation.”
CMO, Series B SaaS
Name withheld
You don’t need another course, another framework from a consultant who’s never sat in your chair, or another article about what “great marketing leaders do.” You need the operating system.
What exactly is the CMO Operating System?
It’s a structured decision-making and leadership framework designed specifically for marketing executives. It covers the six core systems every marketing leader needs — from strategy and planning to execution, measurement, resource allocation, and leadership alignment. Think of it as the architecture for how you run marketing as a business.
Who is this for?
VPs of Marketing, SVPs, and CMOs at B2B companies — especially those navigating growth, complexity, or transition. If you’re responsible for marketing strategy, team leadership, and executive alignment, this was built for you.
When will it be available?
We’re finalizing the system now. Waitlist members will be the first to know when it launches — and will get early access and special pricing.
How much will it cost?
Pricing will be shared with the waitlist first. Join now to lock in early-access pricing before the public launch.
What will I actually get?
The full system includes six integrated modules covering strategy, planning, execution, measurement, resource management, and leadership. Each module comes with frameworks, templates, and implementation guides you can apply immediately.
What exactly is the CMO Operating System?
It’s a structured decision-making and leadership framework designed specifically for marketing executives. It covers the six core systems every marketing leader needs - from strategy and planning to execution, measurement, resource allocation, and leadership alignment. Think of it as the architecture for how you run marketing as a business.
Who is this for?
VPs of Marketing, SVPs, and CMOs at B2B companies - especially those navigating growth, complexity, or transition. If you’re responsible for marketing strategy, team leadership, and executive alignment, this was built for you.
When will it be available?
We’re finalizing the system now. Waitlist members will be the first to know when it launches - and will get early access and special pricing.
How much will it cost?
Pricing will be shared with the waitlist first. Join now to lock in early-access pricing before the public launch.
What will I actually get?
The full system includes six integrated modules covering strategy, planning, execution, measurement, resource management, and leadership. Each module comes with frameworks, templates, and implementation guides you can apply immediately.
If you’re ready to stop operating on instinct and start leading with infrastructure - the CMO Operating System is for you.